I see what others cannot.

For 30 years, I've walked into rooms and seen limitations that nobody knew existed. Then I built the technology and processes to redefine what was possible.

Founder. Builder. The one who asks:
Are we solving a problem, or redefining what it should be?

The Pattern

The Same Question. Every Time.

Every decade. Different industry. Same approach. I don't optimize within constraints. I question whether the constraints should exist.

Age 12

The first BBS

What everyone did: Treated a computer as a machine that sat on a desk.

What I saw: A phone line turned it into a place people could gather.

What I built: A bulletin board system, run from home. It became the channel the export business ran on, and it is what took me into the internet business.

A modem in a bedroom. The line from here to fifty points of presence is straight.

Age 15

Hawk Enterprises

What everyone did: Worked within supply chains and distribution networks.

What I saw: The supply chain itself was the limitation.

What I built: A path that bypassed it entirely: direct global trade.

Over a million dollars before I could vote.

2000

Joi Internet

What everyone did: Hired massive teams and bought expensive infrastructure.

What I saw: Algorithms and automation could replace armies.

What I built: Systems that let me personally run 50 data centers, cybersecurity, apps, email, routing, and phone systems, while 250 employees focused on customers.

One of the largest private ISPs in the country: 400,000 subscribers, 250 employees, 50 points of presence, and an exit to EarthLink. The press called me the "Internet Messiah."

I was doing AI-thinking twenty years before AI existed.

2005

JoiPhone

What everyone saw: VoIP as a cheaper phone.

What I saw: Database-driven communication that could reinvent how technology interacts with people.

What I built: An algorithm-based communications platform (PBX, CRM, Fax, SMS, APIs) with automated onboarding, billing, and compliance.

Product of the Year, three times. 1,000% revenue growth.

2015+

Enterprise, Government & Education

What everyone did: Fixed technology problems one ticket at a time.

What I did: Changed how organizations operate, across three very different worlds.

The approach: I walk into organizations and identify issues they don't know exist, problems they think are just "how things work."

Amazon: I dared to change how a Fortune 5 company delivers technology to operations. Not a patch for headcount, a redefinition of what support means.

Government & Education: The same method, brought to schools and a government agency: security and efficiency that saved millions, and leadership that put people first. Cost came down while customer satisfaction went up.

1,000+ fulfillment centers. 99% SLA. +20% efficiency. Partner of the Year 2024. One method, three worlds.

Now

Egosi OS

What everyone builds: Assistants, chatbots, productivity tools. More apps to manage.

What I see: Technology broke something. It started serving itself instead of people, and left us with fragmentation, loneliness, and overload.

What I'm building: Ava. One understanding of a person or a place, that every surface reads from. Present rather than something you open. Proactive rather than waiting to be asked. Honest enough to say she does not know, because one invented answer would end the trust the whole thing rests on.

The first part of her is shipping: Ava Display runs every screen in a building as one system, in production in a school today.

The question nobody else is asking: What if technology actually knew you?

Also now

Hawkcom

What everyone does: Hands you a report and leaves you to implement it.

What I see: The gap is never the advice. It is who carries it after the meeting ends.

What I built: Business and IT consulting with the hardware to go with it, from people who have run the businesses they advise. Find the limitation nobody has named, design what should exist instead, then build it, run it, and stand behind it.

Most consultants hand you a report. We hand you a running business.

How I Think

  1. 1
    Listen

    Not to respond, but to understand. Customer obsession isn't a value, it's how you see clearly.

  2. 2
    See

    The limitation that nobody knows is a limitation. The constraint everyone accepts as given. The friction that has become invisible.

  3. 3
    Reject

    Existing tools and infrastructure are choices, not facts. The way it's always been done is not the way it must be done.

  4. 4
    Create

    Design the technology or process that should exist. Not the one that fits the current system.

  5. 5
    Compete Asymmetrically

    Do more with less by redefining how, not by working harder within broken constraints.

"

Technology should know you.
Not the other way around.

Society is fragmenting. Adults are lonely. Relationships are suffering. Kids are growing up anxious and distracted.

Technology contributed to this crisis. It was supposed to connect us, instead it added complexity, dashboards, notifications. It served itself, not people.

Most technology is built linearly: problem leads to feature leads to dashboard, one more place to check. But the future is not about organizing information. It is about something that actually understands it, and you.

The same calling that drove me at 15, at 21, at every stop since: build what should have existed all along.

Ava is not a product. She's the answer to a question nobody else is asking.

Meet Ava →

The Record

Let's talk.

If you see what others cannot, reach out.